Marshall Oliver Villaruel
I help service-based businesses streamline processes and scale through automation, AI-assisted workflows, and smart CRM architecture.

Most business lose opportunities because their systems rely too heavily on manual work.
Leads go to unanswered. Follow-ups are inconsistent. Pipelines become messy.
I design automation systems that fix these problems by creating structured workflows that capture, nurture and convert leads automatically.
This allow you to focus on growing your business while your system handles the operational workload.


My approach is not based on quick fixes.
I build systems that support your business long term, including automated follow-ups, CRM optimization, pipeline visibility, and conversion tracking.
These systems reduce manual work, improve response time, and create a predictable flow of booked appointments and clients.
The goal is simple. Build automation that makes your business operate more efficiently.
Here are selected projects where I implemented GoHighLevel automation,
CRM optimization, and client acquisition systems.


Every workflow is designed to eliminate manual tasks, improve efficiency, and maintain consistency.

Systems are tailored based on your business model, pipeline structure, and operational needs.

Advanced experience building automation, pipelines, outbound systems, and CRM infrastructure.

Scott Dorrity
Marshall was great to work with on our GHL projects! He works on funnels, sites, backend settings, and shows timely communication.


Karol Jasztal
Marshall did a great job in managing a GHL account for our customer. He created funnel, automations, calendars, and a lot more. He has a great work ethics, is on time, communicates very well, and it's just a lot of fun working with a professional like him.


"Highly recommend this"
"Highly recommended. He understands automation deeply and explains everything clearly."

I specialize in building automation systems that help businesses operate more efficiently and convert more leads into clients.
My focus is on designing structured CRM environments, automated follow-up workflows, and scalable client acquisition systems using GoHighLevel.
I have worked with marketing agencies, real estate businesses, staffing companies, and service providers to improve their operational efficiency and pipeline management.
My role is not just to build funnels but to design systems that support business growth long term.
Advanced GoHighLevel automation and CRM architecture
Outbound and inbound client acquisition systems
Pipeline optimization and automation workflow design
Integration setup using Zapier, webhooks, and API connection

Ideal for businesses needing core automation
CRM Setup and Pipeline Structure
Lead Capture and Automation Setup
Calendar and Booking System
Basic Workflow Automation
Full automation infrastructure for scaling businesses
Complete CRM and Automation System
Advanced Multi-Step Workflows
Lead Nurture and Follow-Up Sequences
Reporting and Performance Tracking
Let us talk and see if what you need matches what I build.
When your systems run smoothly, everything else follows.
Marshall Oliver S. Villaruel
Copyrights 2025 | Beyond Automate
Email: [email protected]
Call us:+63905-098-8981